Product differentiation and environmental threats
5 important questions on Product differentiation and environmental threats
How does successful product differentiation reduce the threat of rivalry?
- Carves unique product niche for firms (e.g., Rolls-Royce vs. Fiat).
- Competitors avoid price competition.
- Firms focus on unique product distinctions.
In what way does product differentiation mitigate the threat of entry?
- Forces new firms to overcome differentiation costs.
- New entrants face standard and additional costs.
- Lowers margins for new firms (lower volumes).
How does differentiation affect the threat of substitutes?
- Makes current products more attractive.
- Substitutes seem more expensive.
- Enhances product appeal over alternatives.
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What impact does differentiation have on the threat of suppliers?
- Allows price increases to be passed to customers.
- Increases firm's importance to suppliers.
- Customer loyalty helps manage substitute availability.
In what way does product differentiation influence the threat of buyers?
- Creates a ‘quasi-monopoly’ situation.
- Lowers incentives for vertical integration.
- Enhances control over pricing and terms.
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