Threat from new competition
8 important questions on Threat from new competition
What are new competitors in an industry?
- Cost of entry
- Barriers to entry
What are barriers to entry in an industry?
- Greater challenges for new entrants
- Four significant types of barriers:
- Economies of scale
- - Product differentiation
- - Cost advantages independent of scale
- - Government policy
How does product differentiation act as a barrier to entry?
- Absorbing start-up production costs
- Overcoming existing differentiation advantages
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What options do potential competitors have instead of entering an industry at efficient scale?
- Expanding the total size of the market
- Developing new production technology
- Offering specialized products at higher prices
What are examples of cost advantages that act as barriers to entry for new competitors?
- Proprietary technology: secret or patented tech reduces costs.
- Managerial know-how: years of developed skills and information.
- Favorable access to raw materials: low-cost access by incumbents.
- Learning-curve cost advantages: accumulated production providing cost benefits.
How do government policies or regulations influence industry entry costs?
- Raise entry costs, especially in monopolized sectors.
- Ensure products are reasonably priced over competitive market fluctuations.
What role does proprietary technology play in creating barriers for new competitors?
- Secret or patented technology that reduces costs.
- Potential entrants must develop substitute technologies.
- High development costs to compete effectively.
How does managerial know-how contribute to cost advantages for incumbent firms?
- Years of developed knowledge and skills.
- Access difficulty for new competitors trying to replicate.
- Significant costs and time involved in acquiring similar expertise.
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