Bargaining power of supplier leverage

4 important questions on Bargaining power of supplier leverage

What role do suppliers play in the performance of firms in an industry?

Suppliers provide essential resources, including:
  • A wide variety of raw materials
  • Labour
  • Other critical assets
They can also threaten performance by:
  1. Increasing prices
  2. Reducing quality

What attributes can lead to high levels of threat in supplier relationships?

Several factors can increase supplier threat:
  1. Small number of firms in the industry dominates: limited choices.
  2. Unique or highly differentiated products: allows high pricing.
  3. No substitutes: enables suppliers to leverage their position.
  4. Forward vertical integration: suppliers become rivals.
  5. Minor customers: smaller firms face higher prices and lower quality.

How does a small number of firms in the supplier industry impact pricing?

When the supplier industry consists of a limited number of firms:
  1. Firms have little choice but to purchase from them.
  2. Suppliers can demand higher prices due to lack of competition.
  3. Higher bargaining power shifts to suppliers.
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What effect does a lack of substitutes have on supplier power?

Absence of effective substitutes allows suppliers to:
  1. Leverage their position better.
  2. Extract economic benefits from firms they supply.
  3. Charge higher prices without competitive pressure.

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