Understanding a firm’s general environment
19 important questions on Understanding a firm’s general environment
How does technological change affect a firm?
- Creates opportunities for new products/services.
- Forces rethinking of technological strategies.
- Can lead to both opportunities and threats.
What is the importance of demographic trends for a firm?
- Distribution in terms of age, sex, income.
- Helps determine product/service appeal.
- Identifies potential customer base.
How do cultural trends impact firm strategy?
- Reflect values, beliefs, norms.
- Define what's 'right', 'wrong', 'good', 'bad'.
- Significant for gaining competitive advantage.
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Explain the economic climate's role in a firm's strategy.
- Health of economic systems affects operations.
- Periods: Recession, depression, business cycle.
- Influences strategic choices.
What do legal and political conditions encompass?
- Laws and impacts on business.
- Government-business relationships.
- Variability across countries.
What are the main trends in the external environment that affect firms?
- Demands from stakeholders: Balancing People – Planet – Profit.
- Globalization: Outsourcing increases vulnerability and backlash.
- Changing government regulation: Regulations can create unfair advantages.
- Technology: Brings both threats (loss of jobs) and opportunities (increased effectiveness).
How do demands from stakeholders influence firm operations?
- Maximizing shareholder value.
- Ensuring social responsibility.
- Improving public perception.
- Balancing People, Planet, and Profit.
What impact does globalization have on firms?
- Emphasizing core competences.
- Increasing vulnerability to global market shifts.
- Potentially leading to social and political backlash.
- Driving a shift from outsourcing to insourcing.
How can changing government regulations affect a firm like Google?
- Creating unfair advantages in search results.
- Resulting in financial penalties.
- Triggering consumer distrust.
- Necessitating operational changes to comply.
What are the dual effects of technology on firms?
- Threats include potential job losses.
- Opportunities arise from enhanced effectiveness.
- Encourages innovation and improved processes.
- Requires adaptation to remain competitive.
What are the implications of rising environmental changes on competitive advantage?
- Transition from stability to punctuated equilibrium.
- Shift towards hyper competition.
- Innovations can quickly be matched by competitors.
- Companies need to be quick and agile.
- Sustainable competitive advantage is harder to maintain.
What are some examples of sectors facing disruptions, and what is the consequence?
- Sectors facing disruption:
- - Retail
- - Energy
- - Healthcare
- - Hotels
- - Taxis
- - Banking
- - Television
- Consequence: Destruction of existing business models.
What are the relevant aspects of classical strategic analysis for strategy?
- Identifying opportunities and threats.
- Offering strategic insights for industry analysis.
- Guiding the selection of an attractive industry.
- Informing strategy development and asset building.
What is involved in an externally driven strategy process?
- Analyze industries.
- Select an attractive industry.
- Develop a matching strategy.
- Build required assets.
- Implement strategy.
How do generic industry structures and strategic opportunities correlate?
- Fragmented industry: Consolidation.
- Emerging industry: First mover advantages.
- Mature industry: Product refinement, service quality, process innovation.
- Declining industry: Leadership, niche, harvest, divestment.
What challenges arise due to rising environmental changes in external analysis?
- Increased frequency and impact of environmental changes.
- Importance of external analysis rises.
- Feasibility of external analysis decreases.
What are the levels and tools of external analysis?
- General environment: Overall external trends.
- Industry: Specific sector analysis.
- Strategic group: Cluster of similar firms.
- Competitor analysis:
2. Resource similarity
- Predict competitive interaction: Forecast rivalry dynamics.
What does the term "industry" refer to, and what considerations are important in defining it?
- Refers to companies producing similar products/services using related technologies.
- Not to be confused with manufacturing.
- Considers similar functionality for clients and similar production processes.
- Vital first step in analysis.
What are the implications of defining an industry too narrowly or too broadly?
- Too narrow: Other players are potential entrants or substitutes; risk of being a monopolist.
- Too broad: Other players are direct competitors; risk of being a powerless price taker.
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