Changing strategies in response to another firm’s competitive advantage

3 important questions on Changing strategies in response to another firm’s competitive advantage

When does a firm typically decide to change its strategy?

Changes in strategy are uncommon and occur primarily when:
  • Competitive advantages are lost
  • Another firm's new strategy disrupts the market
  • Firms are forced to rethink their entire strategic management process

Why do firms struggle with abandoning their traditional strategies?

Difficulties arise because:
  • It often involves changing identity
  • Firms have to redefine their purposes
  • Resistance to change due to established practices

What is the advantage of changing a firm's strategy before it fails?

Proactively changing strategy allows firms to:
  • Maintain existing resources and abilities
  • Develop necessary new capabilities
  • Ensure a smoother transition to a new strategy

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