Emergent versus intended strategies

6 important questions on Emergent versus intended strategies

How do firms typically choose and implement their strategies?

The process involves:
  1. Following the strategic management process.
  2. Making choices based on their goals.
  3. Implementing strategies as planned.
  4. Aligning activities towards defined objectives.

What are emergent strategies and how are they illustrated in the strategic planning process?

  • Emergent Strategies: Gain competitive advantage as they develop over time.
  • Deliberate Strategy: Moves from intended to realized.
  • Realized Strategy: Combination of deliberate and emergent strategies.
  • Nonrealized Strategies: Parts of intended strategy not implemented.

What is an intended strategy?

This refers to a strategy that a firm plans to pursue.
  • Definition: Intended strategy
  • Context: Represents foresight of strategic plans
  • Nastreven: Term synonymous with intended strategy
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What is a deliberate strategy?

This type involves an intended strategy that a firm actively implements.
  • Definition: Deliberate strategy
  • Action: Enacted by the firm
  • Purpose: Converts plans into operational strategies

What is an unrealized strategy?

This is an intended strategy that the firm does not actually carry out.
  • Definition: Unrealized strategy
  • State: Planned but not implemented
  • Example: Fails to materialize in operations

What is crucial for a firm's competitive advantage in responding to industry trends?

Ability to change strategies quickly in response to emerging trends is vital for competitive advantage. It can be as significant as completing the SMP:
  • Quick strategy adjustments
  • Responding to industry changes
  • Maintaining competitiveness

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