Network & Mass Society

16 important questions on Network & Mass Society

What does Ott argue about social media?

Twitter promotes public discourse that is simple, impetuous and frequently denigrating and dehumanizing. It destroys dialog and fosters farce and fanaticism, and contributes to callousness and contempt.

What are the 3 key features of Twitter according to Ott?

Simplicity, impulsivity and incivility

What is van Dijks view on new media?

In the 1990s; utopian views of the new media substantially improving the quality of life and communication. A new 'economy' and a new era of prosperity, freedom and online democracy was looming ahead.
In 1988 dystopian view; reducing, diminishing and even destroying the quality of face to face communication & making relationship at work more formal > privacy reduction
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What is a Network Society according to Castells?

A society whose social structure is made up of networks powered by micro-electronics-based information and communication technologies.

What is a Network Society according to van Dijk?

A social formation with an infrastructure of social and media networks enabling its prime mode of organization at all levels (individual, group and societal)

What is meant by space of flows in a network society?

Death of distance; poly-directionality; network structure. Space is defined by where are you in the network and who you communicate with in the network. Where information flows in the network defines the space.

What is meant by timeless time in a network society?

Network society is organized around new forms of time and space that are not geographically bounded

How can mass society be defined by van Dijk?

A social formation with an infrastructure of groups, organizations and communities (masses) shaping its prime mode of organization at all levels (individuals, group/organizational and societal). The basic units of this formation are all kinds of relatively large collectivities (masses) organizing individuals.

Mass society in the media

In the mass society, every unit has acces to only one or perhaps a few of each type of masse media, such as one local newspaper, followed by one national newspaper and one or a few radio and television channels. The number of media is relatively low, all broadcast media.

Did mass society ended?

Mass society (offline- village, a university) partially ended in order for network society to emerge

What is media ecology (Mevrowitsz, 1994)?

It is a perspective that suggest that every communication technology has kept physical, psychological, and social features that are relatively distinct and fixed, and that these features shape how users of that medium process information and make sense of the world.

What are the pros of media ecology?

1 Digital democracy and e-government improve political information retrieval and exchange between governments, public administrations, representatives, political and community organizations and individual citizens.
2. Support public debate, deliberation and community formation
3. Enhance participation in political decision making by citizens

What is the impact of filter bubbles and echo chambers on social environment?

Filter bubbles, your search history, past click behavior, location are limiting the topics that reach you to a bubble of only your own formulated interest in personalized search project
echo chambers; people across the political spectrum are being fed a steady diet of what they want to hear, resulted in ideological silos.

What is Tukle's view on new media communications?

New media communication may become a complete substitute for face-to-face communication causing the quality of communication to be diminished in certain respects.

What are the gratifying fantasies of new media according to Turkle?

We turn to technology they help us stay connected in ways that we can comfortable control.
1 We can put our attention to whenever we want to be
2 We will always be heard
3 We will never be alone

How much power can a user have within a media/network society?

Power can be defined as the capacity to impose one's will over another's will. In the concept of network society, the chief form of power is control or influence over communication.

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