B2B marketing in supply chain networks - Marketing agility
4 important questions on B2B marketing in supply chain networks - Marketing agility
The extent to which an entity rapidly iterates between making sense of the market and executing marketing decicsions to adapt to the market
- An organizational capability
- both proactive and reative
A firms ability to sense and respond to customer based opportunities
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
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The ability to anticipate as well as sense and rapidly respond to marketing opportunities
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
