Summary: Sustainable Marketing

Read the summary and the most important questions on Sustainable marketing

• 1 Week 1

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• What are the six environmental challenges we face?

  • A change in the composition of the atmosphere and consequently of the climate
    
  • A depletion of the ozone layer
  • Soil degradation and increased desertification
  • Increased air and water pollution
  • A reduction in the availability of freshwater
  • Increasing depletion of physical and natural resources

• What are the four largely unexamined assumptions of marketers in the past?

  • Wants are natural and infinite and encouraging unlimited consumption is good.
    
  • The planet's resources are infinite
  • The earth's carrying capacity for waste and pollution is infinite
  • Quality of life and personal happiness increases with increased consumption and want satisfaction

• What are the four principles people hold that press for sustainable practices?

  • Wants are culturally influenced and strongly shaped by marketing and other forces
    
  • The earth's resources are infinite and fragile
  • The earth's carrying capacity for waste and pollution is very limited
  • Quality of life and personal happiness does not always increase with more consumption and want satisfaction

• What will marketing practices have to change regarding price?

  Prices will have to be adjusted according to their environmental friendliness.

• What will marketing practices have to change regarding place?

  Companies will need to consider where to locate their production and distribution as local products are more sustainable.

• What will marketing practices have to change regarding promotion?

  They will have to think about the use of paper or the labeling of their products.

• What are six issues that have to be carried out with research?

  • What factors lead consumers to give more weight to sustainability?
    
  • What factors leas companies to compete on the basis of sustainability?
  • What arguments can a company make to its investors to get their agreements to accept sustainability as yielding a positive return on investment?
  • Are companies in danger of losing some dynamism as a result of environmental regulations and taxes?
  • What opportunities has sustainability opened up?
  • What government legislation, regulation, taxes, and incentives are likely to be enacted?

• 1.1 PowerPoint week 1

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• What are the five marketing management philosophies/ orientations?

  • Production concept
    
  • Product concept
  • Selling concept
  • Marketing concept
  • Holistic marketing concept

• Which marketing management philosophy focuses on production and distribution efficiency?

  Production concept

• Which marketing management philosophy focuses on transactions, not relations?

  Selling concept