Sustainable sourcing & relationship governance - Company presentation: Greening Goliaths and emerging Davids; towards “the new normal” – The case of Moyee coffee
7 important questions on Sustainable sourcing & relationship governance - Company presentation: Greening Goliaths and emerging Davids; towards “the new normal” – The case of Moyee coffee
Describe the fairchain principle of Moyee Coffee.
1.Trade over aid;
2.Creating shared value;
3.Compete on Quality, not poverty.
Changing the supply chain sounds simple. Why is it difficult for Big Coffee?
- Companies have long term agreements with their suppliers (connections between companies) which have invested a lot in assets, people, knowledge, etc. You need partners on which you can rely (not stealing, quality, not loosing stocks). You invested in your relationships.
- Ecological efficiency (espresso): reduce footprint etc.
VS Ecological sufficiency (Moyee coffee)
Why is Ecoplaza not selling Moyee Coffee at this moment?
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What's the difference between incremental and disruptive innovation?
VS
disruptive innovation: If you would ask your customer for a disruptive innovation, they won’t come up with it. (radical change/ transformation)
Both Greening Goliaths and Emerging Davids can play a role in contributing towards sustainable development but they do so in different ways. What's needed for future success?
- There is a need for transformational change --> More eco- effectiveness needed: produce in having economic benefits in a transformed system. Doing more good with your business (Davids can be found in this area)
- Innovation is crucial! Innovations can be disruptive or incremental.
Give the characteristics of Greening Goliaths
- They may then benefit from being able to charge premium prices, following the price level established by the start- up.
- They can launch Venture Capital funds to monitor innovating Davids (e.g. Philips, Sabic, Unilever)
- They may be able to influence the setting (or reduction) of environmental standards in their favour (e.g. car industry lobby)
- They may try to keep standards fixed rather than encourage continuous improvement
Hockerts & Wustenhagen sketch a path towards the sustainability transformation of industries. What did they discuss?
- Society will expect business is conducted in a sustainable way.
- At the moment it is hard to see which companies are really sustainable and which are not.
--> Some B corps (part of certification program to show how they score on social, environmental and capital): Dopper, Mud Jeans, Ben & Jerry’s, Patagonia.
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