Summary: Tab Fashion Strategies Prada

Study material generic cover image
  • This + 400k other summaries
  • A unique study and practice tool
  • Never study anything twice again
  • Get the grades you hope for
  • 100% sure, 100% understanding
PLEASE KNOW!!! There are just 32 flashcards and notes available for this material. This summary might not be complete. Please search similar or other summaries.
Use this summary
Remember faster, study better. Scientifically proven.
Trustpilot Logo

Read the summary and the most important questions on tab fashion strategies PRADA

  • 1 prada

    This is a preview. There are 22 more flashcards available for chapter 1
    Show more cards here

  • when is Prada established and by who?

    Fratelli Prada is established in 1913 by Mario and Martino Prada
  • what claimed the company immediately?

    a premium market postion
  • what was strategically done in two days?

    1. product focus on imported British leather travel accessories, targeted to match needs of elite consumers. 
    2. Opening first boutique in the Galleria Vittorio Emanuele
  • What affiliation had Prada ?

    affiliation with elite was formally recognized by italian royalty
  • what happend in 1919?

    Fratelli Prada designated official supplier to the royal household
  • What take Prada into the brand's trademark logo?

    coat of arms and knotted rope, insignia of the house of savoy
  • what where the main reasons that Prada was a moderately successful business?

    1. indiscernible, outdated product and brand identity
    2. lack of vision concerning how to develop in business terms 
  • what happend in 1978?

    Miuccia Prada took over the business from her mother
  • explain the four distinct phases of Prada's evolution?

    1. search for a differential 
    2. establishing a growth platform
    3. aspiration and acquisition
    4. retrenchment and consolidation 
  • 1: what happend in 1979?

    Miuccia Prada began working on utilitarian baggage collection
PLEASE KNOW!!! There are just 32 flashcards and notes available for this material. This summary might not be complete. Please search similar or other summaries.

To read further, please click:

Read the full summary
This summary +380.000 other summaries A unique study tool A rehearsal system for this summary Studycoaching with videos
  • Higher grades + faster learning
  • Never study anything twice
  • 100% sure, 100% understanding
Discover Study Smart