Summary: Tbb Business 1 | schoolsite

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• 1 marketing powerpoint

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• Marketing as a vision according to the American Marketing Association:

  Marketing consists of all market oriented development, pricing promotion and distribution of products, services and concepts, in order to create transactions between that satisfy the needs of both customers and organizations''.

• What is marketing as a vision from Peter Drucker as qouted by Philip Kotler?

  '' Marketing is so basic that it cannot be considered a seperate function, It is the whole business seen from the point of view of it's final result, that is from the customer's point of view.

• What is Marketing as a vision (fashion marketing)?

  Marketing is a management proces concerned with anticipating, identifying and satisfying consumer needs, in order to meet long term goals of the organization.
  

• What is the difference between the selling concept and the marketing concept?

  • The selling concept is more about selling and promoting and getting profits through sales volume.
  • The marketing concept is more about integrated marketing effort and getting organizational goal achievement through customer satisfaction.

• From tradition Segmentation to tribalization, what do we mean by that?

  From Traditional market segmentation: Who is the individual.
  To Postmodern tribal marketing: What interests do the individuals have?

• What are the main issues of Bernard Cova et al? (authors of postmodern marketing literature)

  • Consumers are not passive
  • What people share is more important then who they are
  • Do not think in term of target' markets (consumers with similar characteristics) but in terms of sub-cultural systems ( consumers with similar shared interests).
  • Mass targeted market is turning into a mass of niches or millions of co-existing micro-cultures (chris Anderson)

• What is industrial marketing?

  from manufacturer to supplier--> few customers, high avg amount, 4 p's personal selling, direct mail, trade shows

• What is trade marketing?

  From supplier to retailer--> middle avg amount, trade show, showroom selling. 2- level marketing.
  

• What is retail marketing?

  From retailer to final consumer--> many customers, sales via stores ,websites, catalogue.

• What is a pure market exchange?

  the whole package, fabrics, wholesaler, manufacturer, wholesaler, retailer.