Marketing powerpoint

9 important questions on Marketing powerpoint

What is a vertical cooperation?

manufacturer and wholesaler

What is fashion according to amfi?

By means of clothing, accessories and cosmetics create an up-to-date personal appearance, in order for an individual or group to show that one has an up-to date, modern mind and lifestyle.

What is the fashion marketing concept?

  • creative design to stimulate unmet needs
  • new market opportunities and expectations
  • 2 way interaction between fashion tren forecast information and market consumer behaviour information
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What does a shopping analysis include?

retail waterfall-> minimalising loose of customers through stages of orientation and shopping proces.

What are customer store routings?

making all areas&merchandise more accesible

What are lost sales?

Sales not accomplished by customers that had intentions to buy.

What is a mission?

What role do you want to achieve with your brand concept/ company?

What is market based pricing?

Based on consumer research degining the optimum selling price. This then acts as the driving force on cost containment via design&quality control efforts etc.

What is guerilla marketing?

shock promotion, (abnormal) unconventional marketing intended to get maximum results from minimal resources.

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