International & technical communication

17 important questions on International & technical communication

What are the three aspects of localization / globalization?

  • Cultural customization
  • Content localization
  • Translation

What are the aspects of translation?

  • Enormous volume translation work
  • Rise of machine translation
  • Attention to the source text

What are the potential aspects of cultural customization?

 Content  Assumptions about tasks / use scenarios  Interface design / task execution  Visual design / connotations  Manners / etiquette
  • Higher grades + faster learning
  • Never study anything twice
  • 100% sure, 100% understanding
Discover Study Smart

What are the pro's and con's of the emic vs. etic view on culture?

Emic: Observing a culture from an insider’s perspective
  • Pro: Aimed at understanding, explaining
  • Cons:  No comparison, risk of being too close


Etic: Observing a culture as an outsider, comparing it to other cultures
  • Pro:  Aimed at comparing, differentiating
  • Cons: Superficial, no real understanding or explanation

What are the pro's and con's of the static vs. dynamic view on culture?

  • Static = Highlighting the stability and generalizability of culture, focusing on differences between cultures
  • Dynamic =  Highlighting the changing nature of culture, focusing on diversity within a culture

How can the emic/dynamic approach be described?

Ocean metaphor: sub-cultures and nationalities change within a culture.

How can the emic/static approach be described?

Analyzes culinary texts from 500 BC to present

How can the etic/static approach be described?

Cultural dimensions of Hofstede

Power distance
Individualism versus Collectivism (IDV)
Uncertainty Avoidance (UAI)
Masculinity versus Feminity (MAS)
Long-Term versus Short-Term Orientation (LTO)

What is the difference between a high and low context culture?

High context: Meaning derived from social context, from non-verbal communication, and from implicit opinions, norms, and values

Low context: Meaning derived from the verbal message itself (not the context), explicit, and often direct.

What is the difference between bottom-up and top-down research?

  • Bottom-up: Analyzing differences, and trying to make sense of them

  • Top-down: Using existing typologies and applying them to the context of technical communication

How do Li, De Jong, & Karreman and Barnum & Li differ in their research type?

Both bottom-up, but Barnum & Li focus on content research and Li, De Jong, & Karreman focus on user research.

What did Barnum & Li found about page design, headings and way of thinking?

  • Page design less important in China than in USA
  • Headings less frequent in China than in USA
  • Preference for synthetic over analytical thinking patterns§

What do Chinese people prefer on inductive and deductive order?

Preference for inductive over deductive order

What are the complications with cultural differences at technical communication?

  • Difference can also be a preference
  • Differences value-based, or based on the outer layers of the onion?

What is the difference between XINGHE vs YIHE?

Xinghe: connect segements by linguistic forms
Yihe: connect segements by meanings

What are the influences of Xinghe vs. Yihe on instruction design?

  • Fewer structure elements in Chinese documents (Barnum & Li, 2006)
  • Headings less common in Chinese documents (Barnum & Li, 2006)
  • Lack of topic sentences in Chinese documents (Barnum & Li, 2006)
  • Less finely and detailed structure in Chinese documents

What is the difference on order of information in technical documents?

  • Chinese: worship the nature and would like to follow the natural process of how things happen.
  • Western people: task-oriented

The question on the page originate from the summary of the following study material:

  • A unique study and practice tool
  • Never study anything twice again
  • Get the grades you hope for
  • 100% sure, 100% understanding
Remember faster, study better. Scientifically proven.
Trustpilot Logo