The Second Way - Integrate Hypothesis- Driven-Development and A/B Testing into Our Daily Work

4 important questions on The Second Way - Integrate Hypothesis- Driven-Development and A/B Testing into Our Daily Work

Which techniques can be used to research if a feature achieve the desired outcome.

  • Hypothesis driven development
  • customer acquisition funnels
  • A/B testing

What's A/B testing

A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better. It's a direct response marketing strategy.

Name a few A/B testing tools

  • Etsy's Feature APi
  • Google analytics
  • Optimizely
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How can a hypothesis be framed according to Barry O'Reilly?

  • We believe (that increasing the size of hotel images in the booking page)
  • Will result (in improved customer engagement and conversion
  • We will have confidence to proceed when (we see a 5% increase in customers who review hotel images who then proceed to book in 48hours).

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