Forces Shaping Tourism

11 important questions on Forces Shaping Tourism

What are the five ways culture has an impact on tourism?

1. give individuals rules of behavior

2. develop certain attitudes and perceptions

3. influence how people evaluate the world

4. impact the level of satisfaction that tourists have with a destination

5. cause difficulties in social interaction

What are the four main value patterns used to analyze cultures?

1. Individualism vs collectivism

2. Masculinity vs femininity

3. Large or small power distance

4. Strong or weak uncertainty avoidance

What is meant by to determine relevant motivations in the culture?

Which needs do people seek to fulfill
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What is meant by to determine characteristic behavior patterns?

How often are vacations purchased

What is meant by to determine what broad culture values are relevant to this product?

Are vacations, leisure, and recreation thought of in positive terms

What is meant by to determine characteristic forms of decision making?

Who makes the vacation purchase decision

What is meant by to evaluate promotion methods appropriate to the culture?

What kinds of promotional techniques, words, and pictures are acceptable or not acceptable to people of this culture

What is meant by to determine appropriate institutions for this product in the minds of consumers?

Do people tend to purchase vacations directly from suppliers, or are retail travel agents used?

What are the three ways of spending time?

1. maintenance activities

2. work activities

3. leisure activities

People can be perceived in two ways:

1. introverted

2. extroverted

What are the five factors that can describe the student travel market?

1. cultural values

2. personality

3. travel motivation

4. preferences for activities

5. lifestyle


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