Consumer behaviour - Perusall articles - Application OC in online retail
3 important questions on Consumer behaviour - Perusall articles - Application OC in online retail
How is this article an application of Operant/Instrumental Conditioning?
In the article, they experiment with how rewards can be used to encourage customers to keep the items they bought.
How do the theory's core characteristics come back in the basic premise of the article?
They introduce a positive stimuli to increase certain behaviour. They also experiment with a schedule, however, this does not work.
What is (to you) the most interesting/challenging aspect of the article from a theoretical perspective (i.e. In relation to Operant Conditioning)?
How a schedule does not work in this situation.
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