Brand & relationship equity - Reading questions
3 important questions on Brand & relationship equity - Reading questions
(Dwivedi ea 2010) brand extensions - What are drivers of extension succes?
- Parentnbrand knowledge and affect variables
- Perception of Fit variables
(Dwivedi ea 2010) brand extensions - What is the role and meaning of fit in this effect?
How well the product and category fit with the brand.
(Dwivedi ea 2010) brand extensions - How does the definition of fit in this article differ from the fit dimensions discussed in the knowledge clips?
The article, it talks about the number of connections with the parent brand. This is the same as with the knowledge clips.
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