Lecture slides and materials - A. Consumer insights & value - Consumer insights: What?
4 important questions on Lecture slides and materials - A. Consumer insights & value - Consumer insights: What?
What are the three main insights about its effect on revenue growth according to van der driest et al. 2016?
- Consistent, personalized, meaningful experience across all touchpoints
- Commitment from every department to meeting customer needs
- Presence of an independent CI & analytics function
Why is actionable the single defining characteristic of a "true"consumer insight?
When/how can consumer insights be linked to brand positioning and (thus) generate marketing value?
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
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What are the four dimensions of consumer insights?
- Non-obvious
- Actionable
- Powerful enough to pursuade
- Mutual benefit
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
