Consumer behaviour - Perusall articles - Application VL in online purchasing
3 important questions on Consumer behaviour - Perusall articles - Application VL in online purchasing
How is this article an application of Vicarious Learning?
In the article they call it observational learning. They say that a section on the website that explains what others do with the product is similar to it. In some way that is also vicarious learning.
What is (to you) the most interesting/challenging aspect of the article from a theoretical perspective (i.e. In relation to Vicarious Learning)?
The interesting part is that both support each other. WOM negative has a bigger impact. OL positive has a bigger impact.
How do word of mouth and observational learning overlap and differ, according to you?
Word of mouth is evaluations and observational learning is more like vicarious learning. They are both similar in that they are being observed.
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