Lecture slides and materials - B. Means-End Chains in Marketing - Recap session
6 important questions on Lecture slides and materials - B. Means-End Chains in Marketing - Recap session
How has the concept of customer insight (creation and measurement) changed in the digital era, if at all? Why (not)?
What is the essential link between the concepts of consumer insight and consumer motivations?
What is the added value of our lecture-discussion on the MECCAS model to MEC analysis (as e.g. Discussed by Pai & Arnott 2013)?
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
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What is the link between Zaltman's deep metaphors and the emotional motivators form the HBR article by Magids et al.?
What is the link between the value stage in a MEC and the emotional motivators from the HBR article by Magids et al.?
Is the development of Means-End Chains and communication of customer value always an appropriate approach to marketing?
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
