Value equity & innovation - Reading questions

5 important questions on Value equity & innovation - Reading questions

How are the value elements of the almquist ea (2016) article related to the value proposition idea posited in Dolan (2014)?

The value elements of Almquist can be used to form a value proposition.

Why do we have cover the topic of resources and capabilities in the light of marketing strategy. Are they Why do we have covered the topic of resources and capabilities in the light of marketing strategy? Are they important for marketing strategy?
important for marketing strategy and if so, for which part?

Because those form the internal analysis. Together with the external analysis, they determine which strategy best fits the company.

What does each of the four ways of looking at capabilities ad on each way?

They become more flexible and market oriented.
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What makes a blue ocean innovation different from a technological innovation?

Blue oceans can be technological but doesn't have to be.

How is the Blue Ocean concept related to our idea of customer value?

The blue ocean concept tries to offer a customer value that has not yet been offered elsewhere.

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