Value equity & innovation - Reading questions
5 important questions on Value equity & innovation - Reading questions
How are the value elements of the almquist ea (2016) article related to the value proposition idea posited in Dolan (2014)?
Why do we have cover the topic of resources and capabilities in the light of marketing strategy. Are they Why do we have covered the topic of resources and capabilities in the light of marketing strategy? Are they important for marketing strategy?
important for marketing strategy and if so, for which part?
What does each of the four ways of looking at capabilities ad on each way?
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What makes a blue ocean innovation different from a technological innovation?
How is the Blue Ocean concept related to our idea of customer value?
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