Research Paradigms - The Interpretive Paradigm - Three Key Interpretive Approaches

4 important questions on Research Paradigms - The Interpretive Paradigm - Three Key Interpretive Approaches

*What are the tree key interpretive approaches?

1. Hermeneutics
2. Phenomenology
3. Symbolic interactionism

*What are the tree key interpretive approaches?

1. Hermeneutics
2. Phenomenology
3. Symbolic interactionism

What does hermeneutics entail?

Hermeneutic researchers in communication studies identify 3 key points:
1. When exploring social activity, subjective understanding is paramount (not prediction, explanation or control, which are key to the social scientific paradigm).
2. A variety of objects and concepts (things) are potential "texts" for analysis.
3. Hermeneutic scholars argue that separating the observer from what they are observing is impossible and is the point where subjectivity comes into play.
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By which methods can the 3 interpretive philosophies (approaches to research) be conducted?

The 3 interpretive philosophies (approaches to research) can be conducted using a variety of research methods: ethnography, interviewing, focus groups, qualitative content analysis and other methods.

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