User Research - More research method

7 important questions on User Research - More research method

Allows you to organize content in a logical and intuitive way for end users.

Card sorting

  1. Organise into groups
  2. Give groups name
  3. Must be more more than one group
  4. Must be a max of 10 groups
  5. No groups called "Misc", "Stuff" or "Other"

Task you give with Cart Sorting

Allows you to serve up either box A and 50% of visitors will see option B.

A/B Testing
  • Higher grades + faster learning
  • Never study anything twice
  • 100% sure, 100% understanding
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It tested all different combinations of different images with different labels.

Multivariable test

  1. If you want to figure out which individual elements, which combinations would give the best results.
  2. A technique that helps you optimize and improve your existing software over time.
  3. Facilitates improvements, optimisation
  4. Encourage experiments
  5. Validates assumptions (or not)
  6. Data-driven design

Benefits of A/B testing

  1. How other organizations solve the same problem.
  2. Reviewing other websites.
  3. Reviewing other mobile apps.
  4. How do best-in class websites and apps solve the problem?
  5. What can we emulate?
  6. What can improve?
  7. What conventions have been established that we need to follow?

Competitive benchmarking

Categories:
  1. Homepage
  2. Search and select
  3. Entering details

Defining categories by competitive benchmarking.

The question on the page originate from the summary of the following study material:

  • A unique study and practice tool
  • Never study anything twice again
  • Get the grades you hope for
  • 100% sure, 100% understanding
Remember faster, study better. Scientifically proven.
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