User Research - Usability testing

14 important questions on User Research - Usability testing

Most powerful, most prevalent, hard to imagine a UX project taking place without it.

Usability testing

What does usability testing not require?

  1. Not expensive.
  2. Not complicated.
  3. Does not require a scientific environment.

What are the benefits of user testing?

  1. Presents user's experience.
  2. Presents product from user's perspective.
  3. Unites stakeholders behind a common cause.
  4. Challenges or validates assumptions.
  5. Produces a variety of user data.
  6. Helps build consensus and avoid feature debates.
  7. Cost-effective - high ROI
  • Higher grades + faster learning
  • Never study anything twice
  • 100% sure, 100% understanding
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What do you learn from usability testing?

  1. What users are trying to do (Goals).
  2. What users do (Behaviours).
  3. The context of use (Environment).
  4. How our product helps them achieve their goals.
  5. How our products facilitate common behaviours.
  6. What pain points and roadblocks can be removed.
  7. How our product compares to competitors.
  8. Is our product desirable? Does it solve a problem?

  1. Define Clear goals
  2. Be specific - don't try to cover everything
  3. Don't treat it as a once-off event
  4. Don't confuse it with functional testing

Defining research goals for usability test

What does a usability facilitator do?

  1. Hold a conversation
  2. Help users relax
  3. Pay close attention
  4. Ask good questions
  5. Keep things on track

What is the goal of an usability test script?

  1. Memory aid/ aide memoir
  2. Specifies tasks to be completed
  3. Specifies questions to be asked
  4. Keeps test on track

A Usability Test script contains 3 chapters.

  1. Introduction (to make the user relax)
  2. Interview
  3. Tasks

  1. Welcome and thanks
  2. Explain the purpose of the session
  3. Explain the room and technical setup

Introduction Usability Test

  1. Easy questions to start
  2. Describe the last time you....
  3. understand goals
  4. Understand background context
  5. Understand the nature of the problem

Interview Usability Test

  1. Start with a natural task, if appropriate
  2. Pre-defined tasks
  3. Ask lots of  "what" and "why" questions
  4. Clearly explain the scenario

Task Usability Test

What do you want to achieve with User Research?

  1. Understanding what people need
  2. Understanding what their problems are

When you use your own customers as user test participants.

Proxies

  1. Ask the right type of questions
  2. Rehearse
  3. Know the software
  4. Never tell them what to do
  5. Never take the mouse
  6. Read verbatim from the script
  7. Practice, practice, practice

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