Types of Vicarious Learning in Marketing Communication - Developing New Responses
3 important questions on Types of Vicarious Learning in Marketing Communication - Developing New Responses
What does the Development of New Responses focus on?
It stimulates new behaviour - where marketeers will show behaviour and consequences but now focus stronger on the behaviour (opposed to the Response Facilitation where you focus on the consequence). Educating the consumer in product usage.
In what sense are the positive consequences still important when speaking of Developing New Responses?
To reinforce the behaviour.
In which 3 marketing communication instruments is Developing New Responses used?
- Advertising;
- Infomercials;
- Social Media - especially YouTube.
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