The Role of Knowledge: exploration and exploitation - Codification & Familiarity
4 important questions on The Role of Knowledge: exploration and exploitation - Codification & Familiarity
What is codification in consultancy?
Why is it good for consultants to consider their level of codification of their solution? List the 2 reasons
- Efficiency potential of codification;
- Retention of knowledge in the firm.
Consultancy knowledge follows a pattern of increasing codification over its life cycle. What is the order in which consultancy can be categorised from least codified to most? List the 4 types
- Brain consultancy; Grey hair consultancy;
- Procedure consultancy;
- Software-based consultancy.
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The different types of consultancy can be linked to different value propositions. What are the 3 value propositions that can be linked to the types of consultancies?
- Brain: product leadership;
- Software: product leadership & operational excellence;
- Procedure: operational excellence;
- Grey hair: client intimacy.
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