The Role of Knowledge: exploration and exploitation - Codification & Familiarity

4 important questions on The Role of Knowledge: exploration and exploitation - Codification & Familiarity

What is codification in consultancy?

Codification can be defined as a process of storage, indexation and distribution of formal knowledge independently of any context.

Why is it good for consultants to consider their level of codification of their solution? List the 2 reasons

  1. Efficiency potential of codification;
  2. Retention of knowledge in the firm.

Consultancy knowledge follows a pattern of increasing codification over its life cycle. What is the order in which consultancy can be categorised from least codified to most? List the 4 types

  1. Brain consultancy; Grey hair consultancy;
  2. Procedure consultancy;
  3. Software-based consultancy.
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The different types of consultancy can be linked to different value propositions. What are the 3 value propositions that can be linked to the types of consultancies?

  1. Brain: product leadership;
  2. Software: product leadership & operational excellence;
  3. Procedure: operational excellence;
  4. Grey hair: client intimacy.

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