Literature - Suddaby & Greenwood, 2001 - Commodification & Colonisation
4 important questions on Literature - Suddaby & Greenwood, 2001 - Commodification & Colonisation
What does commodification entail?
What does colonisation of knowledge entail?
What do companies that partake in colonisation of knowledge seek to do?
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
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What two points does commodification, making management knowledge into a product, give a company in terms of competitive advantage?
- Allows firm to 'leverage' their knowledge product: hiring a large number of junior professionals at lower cost than the revenue they generate AND management practice becomes transparent and easily understood for juniors;
- Codifying, abstracting and translating knowledge makes managerial practice more portable resulting in predictable and uniform practice to clients.
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
