The Role of Knowledge: exploration and exploitation - Codification & Familiarity - Value Propositions

5 important questions on The Role of Knowledge: exploration and exploitation - Codification & Familiarity - Value Propositions

What is product leadership of a management consultancy?

Innovative solutions for client problems.

What are examples of the product leadership?

BCG portfolio matrix; 7s model by McKinsey.

What is operational excellence of a management consultancy?

Strive for the lowest cost. But they do not compete on price, wherever possible they will keep project fees high and earn an additional margin because of their low costs.
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What is the client intimacy value proposition based on?

An intimate relationship between consultants and their clients.

In terms of the competitive advantage what can the different value propositions be linked to?

  1. Cost-leadership: have low costs, ask lower fees - operational excellence;
  2. Differentiation: high quality service, high fees - product leadership, customer intimacy.

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