Pro environmental interventions

4 important questions on Pro environmental interventions

Structural measures of pro environmental interventions (2)

- changing of cost /reward ratio
- quasi social dilemma instead of social dilemma

Examples information as intervention (7)

- Providing insights
- decreasing uncertainty
- increasing awareness
- explaining benefits
- change social approval
- learning skills
- changing affective meaning

What are prompts? When effective (5)?

Prompts are short reminders/encouragements

A prompts is effective when it is:
- specific
- in proximity of target behavior
- simple behavior
- friendly
- salient
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Direct behavioral information, what and when?

Feedback (info about past behavior and effects)

Effective when:
- soon after behavior
- visible
- loss instead of gain (loss aversion)
- concrete  and personalized information
- compared to a relevant standard (anchor)

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