Understanding environmental behavior

14 important questions on Understanding environmental behavior

What characterizes the environment as a common good? (6)

- collectively owned
- indivisible
- important for everyone
- no one can be excluded
- individual abuse has limited effects
- environmental consequenses is long term and uncertain

If private interest do not match with collective interest -> in general no behavioral change
(personal drivers are short term, collective interest are long term and uncertain)

What is a Social Dilemma?

It's a choice situation by which individuals interest does not match with the collective interests. 

Choice situation with a conflict between maximizing private interests and collective interests.

When exist a Social Dilemma?

Behavior A is more advantage for 1 Person,
behavior B is more advantage for the group
Only when all members show behavior B, then its more advantage for all members.

Individuals cannot rely on a collective agreement, so they are uncertain.
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Reasons that people choose for themselve? (3)

- Importance of the common good for the individual
- Uncertainty (social and environmental)
- Abudance (it seems to be there is a lot bv fish)

What conditions enhance cooperative behavior? (3)

Research by NPD games: n-person prisoner games.

1) Establishing norms 

2) Education/information by (linking group -> personal interest)

3) Structural measures

How to establish personal norms?

- Information about others
- possibilities for sanctions/disapproval
- mutual identification (personal interest come closer)

What is the function of education and information?

Education/information by (linking group -> personal interest)
- giving feedback (efficacy behavior)
- seriousness of the problem
- linking personal behavior-> collective outcome

What are examples of structural measures?

- financial (bonus/boetes)
- legislation & rules (bv wegersmalling)
- measures in physical context (bv papier/glas scheiden)

How influence is related to behavior? (3)

- Behavior others (normative pressure)
- Physical change, legislation, regulation
- Information (beliefs, attitudes, values)

Which three main theories and ideas are there concerning changing environmental behavior?

- social dillema
- theory of planned behavior (Ajzen, 1975)
- norm activation theory (schwarx, 1977)

What is lacking in the Theory of planned behavior (1) and why (3)?

Personal norms

1- feeling obligate to perform behavior based on internalized values
2- strong predictor for env. behavior
3- derived from altruism, helping behavior

Describe the Norm Activation Theory? (Schwarz, 1977)

There are four activators -> personal norms -> evaluation (defense yes/no) -> behavior

Which factors (4) are activators in the Norm Activation Theory? AREA

- awareness
- responsibility
- effective action
- ability

What means the defense mechanism?

Evaluation: is the behavior too costly for me or not?
Is the behavior also serve my own interest?

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