Goldstein, Groskevicius, Cialdini (2007) - Norm for Hoteltowels
3 important questions on Goldstein, Groskevicius, Cialdini (2007) - Norm for Hoteltowels
What were the conditions to invoke social norms in the first study? (4)
- environmental care
- responsibility (bv kids future)
- cooperation environment
- benefits to the hotel
- responsibility (bv kids future)
- cooperation environment
- benefits to the hotel
Why did this study not invoke better cooperation?
Missing is social obligation
A person is expected to cooperate who do something for that person first = reciprocity
A person is expected to cooperate who do something for that person first = reciprocity
What was the solution in study 2? (3)
invoking social norms (reducing uncertertainty, giving feedback):
- by reciprocity, by asking people to cooperate by asking them to re-use their towel while the hotel has donate a non profit organisation
- by applying the descriptive norms of other guests
(75% of the guests in this hotel have...)
- by simularity (75% of the guests of this room)
- by reciprocity, by asking people to cooperate by asking them to re-use their towel while the hotel has donate a non profit organisation
- by applying the descriptive norms of other guests
(75% of the guests in this hotel have...)
- by simularity (75% of the guests of this room)
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