Griskevicius, Canti & van Vugt (2012) - The evolutionary base for sustainable behavior

3 important questions on Griskevicius, Canti & van Vugt (2012) - The evolutionary base for sustainable behavior

What are the ideas of this article?

There are environmental problems due to five adaptive tendencies (evolutionary based).

Which adaptive tendencies? (5)

- self interest (survival-replication genes, inclusive fitness)
- relative status (sacrificing behavior to avoid status loss)
- social imitation(unconscientieus copying others)
- Future discounting (valuing present over future)
- Impalpable (environmentalproblems no clear sensory cues)

How to use these tendencies to solve problems? (5)

- People are willing to sacrifice when they forsee material gain
- competition for status
- perceiving others do the same (rolemodels)
- Women influences men (due to parental investment)
- Visible indicators (let people feel, see, smell, experience)

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