Home / Summaries / Week 2 Lecture Videos BSS MCM / greens-publicity-mediators

Georgallis, 2017 - Hoffman, 2009 - The whole of the movement

7 important questions on Georgallis, 2017 - Hoffman, 2009 - The whole of the movement

So the different shades of green make the whole of the movement. But why is it important to see the whole of the movement? Why look at all the NGO's together opposed to isolated entities?

Because the dark and bright greens need each other because of complementarity. And the Radical flank effect.

The dark greens are more likely to engage in public acts and protests, which capture attention of the media, what do they make issues to people and why do you need them?

They make issues salient to people and you need them for publicity.

Why do we need the bright greens, besides the dark greens that gain publicity?

Because they are the mediators. More pragmatic and go for smaller scale change and are thus more likely to achieve change.

What do the dark greens offer vs. The bright greens?

Publicity vs. Pragmatism

How do the dark greens and the bright greens complement one another?

Because one is gaining publicity and the other is getting change done.

What is the idea of the radical flank effect and how does it apply to the dark greens and bright greens?

The radical flank effect of the social movement (the dark greens) because they make such extreme requests, make the claims of others (the bright greens) as more moderate and doable.

What are the risks and rewards of the mediators?

Rewards: highest annual budgets, largest number of members, most pragmatic. Not tied to any particular sector (but to many) they have greater autonomy while maximising ability to influence change.

Risks: co-optation and mission deflection.

The question on the page originate from the summary of the following study material:

Week 2 Lecture Videos BSS MCM

View summary

A unique study and practice tool
Never study anything twice again
Get the grades you hope for
100% sure, 100% understanding

Remember faster, study better. Scientifically proven.

Georgallis, 2017 - Hoffman, 2009 - The whole of the movement

7 important questions on Georgallis, 2017 - Hoffman, 2009 - The whole of the movement

So the different shades of green make the whole of the movement. But why is it important to see the whole of the movement? Why look at all the NGO's together opposed to isolated entities?

The dark greens are more likely to engage in public acts and protests, which capture attention of the media, what do they make issues to people and why do you need them?

Why do we need the bright greens, besides the dark greens that gain publicity?

What do the dark greens offer vs. The bright greens?

How do the dark greens and the bright greens complement one another?

What is the idea of the radical flank effect and how does it apply to the dark greens and bright greens?

What are the risks and rewards of the mediators?

Summaries related to Introduction - Stakeholders - Three focus areas of Stakeholder Theory

Week 2 Lecture Videos BSS MCM

Frontiers of the marketing paradigm in the t…

Building an Insights Engine A2MCM

Blue Ocean Strategy: From Theory to Practice…

Closing the Marketing Capabilities Gap A3MCM

Rewarding customers who keep a product: How …

Online Social Interactions: A Natural Experi…

Maintaining a committed online customer: A s…

Brand architecture strategy and firm value: …

Customer Experience Management: Toward Imple…

Competing on Customer Journeys A3MCM

Behavioural psychology, marketing and consum…