Spar & La Mure, 2003 - General Rules
4 important questions on Spar & La Mure, 2003 - General Rules
When, according to the Spar & La Mure, 2003 article, does the probability of firms following resistance increase?
When, according to the Spar & La Mure, 2003 article, does the probability of firms following capitulation increase?
What is the main calculus that should be asked when deciding what variable and thus firm strategy a company will likely choose?
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Transaction costs, brand impact and competitive positioning regarding capitulation (adopting first) are all variables that can be linked to profit maximisation, but not always can preemption also be linked to this, why?
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