Spar & La Mure, 2003 - Nike and labor conditions

4 important questions on Spar & La Mure, 2003 - Nike and labor conditions

What firm strategy did Nike apply in their case?

Nike followed the recommendations of the activists and thus their response is termed capitulation.

What variable belongs to the firm strategy that was applied by Nike in their case? And why?

Brand impact, will it shift consumer preference? Nike relies its brand value.

What can activists really effect when they targeted Nike? Based on its Brand Value that it really relies on?

They can effect your company reputation.
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Why is Nikes brand so important for the company?

Because it offers a generic product, and thus depends on its brand to sell it.

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