Spar & La Mure, 2003 - Novartis and CSR
3 important questions on Spar & La Mure, 2003 - Novartis and CSR
What variable suits the firm strategy that was applied by Novartis in their case?
Competitive position, is there a possibility to capture a strategic advantage?
What was the core idea of Novartis to decide on their firm strategy and the accompanying variable?
Their competitive advantage could be to engage in CSR before others do, and before it got targeted itself.
Why did it make sense for Novartis to move in advance of activist attack in an industry like pharmaceuticals?
Due to the spotlight of public opinion, to grab the potential benefits of reputation and preemption before the costs of protest were imposed.
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