Three focus areas of Stakeholder Theory - Instrumental - The role of sustainability

4 important questions on Three focus areas of Stakeholder Theory - Instrumental - The role of sustainability

What is the role of sustainability when it comes to instrumental stakeholder theory? What is its importance?

Sustainability is important in so far stakeholders actually care about it.

Sustainability issues are not about sustainability perse in the instrumental stakeholder theory, but what are they about?

They are about proper stakeholder management. Satisfying the stakeholders that drive sustainability issues should benefit the business.

Name 5 stakeholders that are driving sustainability issues.

  1. Government
  2. Suppliers & Buyers
  3. Investors
  4. Consumers
  5. NGO's
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As an example we can take the Chicken video that was presented in class. The idea of this video was that if you have a restaurant but you are not offering organic products you might loose customers, so from an instrumental stakeholder perspective, what should you offer and why? And who is driving the sustainability issue?

You have to offer organic food because you are catering to the amount of stakeholders and there is an increasing demand for it. So the customer is driving the sustainability issue.

The question on the page originate from the summary of the following study material:

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