The Consultant-Client Relationship - The 3 First Consultant-Client Relationships

4 important questions on The Consultant-Client Relationship - The 3 First Consultant-Client Relationships

What does the marketing in the management consultancy cycle consist of?

Marketing consists of various activities by the consultant to arouse the interest of a potential client.

What do the sales in the management consultancy cycle consist of?

Sales are about selling a consultancy project to a potential client, aka transforming an initial contact into a contract.

Where does the proposal find its place in these first steps of the management consultancy cycle?

In the sales section.
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What are the benefits of client relationship management? List the 2

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