Gunn and Williams, 2007 - Strategic Tools - Benefits and Drawbacks of Strategic Tools
3 important questions on Gunn and Williams, 2007 - Strategic Tools - Benefits and Drawbacks of Strategic Tools
What are the benefits of the use of strategic tools? List the 3 mentioned in the slides of the lecturer.
- Providing a clear structure for analysis, communication, coordination and control;
- Insights into strategy by presenting information in a particular way;
- To cope with increasing environmental complexity.
What are the drawbacks of the use of strategic tools? List the 3.
- May limit creativity when identifying strategic options;
- Their use has been questioned by the sociological and behavioural, practice-based perspective.
- Baaij (2014) "boiling the ocean" "paralysis by analysis".
Why is the development of strategic tools a necessity?
It is a necessity for managers to cope, because of their cognitive limitations, although in a limited and often unsatisfactory way, with the complexity of their environments.
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