Weeks, 2005 - The Minto Pyramid Principle - Structuring the Presentation
3 important questions on Weeks, 2005 - The Minto Pyramid Principle - Structuring the Presentation
If you decide to structure your slide in a pyramid, what will the 3 layers then do for you?
Answer the client's question and present all conclusions and evidence in a logical framework.
Some consultants work in chronological order looking first at the situation, event and question, then the recommendation and lastly the analysis. Some consultants however turn the pyramid around, what order does that lead to?
Recommendation, analysis, introduction (company history, profile, situation and question).
Why would consultant choose to turn their presentations upside down?
Crescendo, gaining the point of full attention and full buy-in you don't want to loose the customer too early on.
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