The Starting Point - Competitive Position - ROA/RMS Chart
4 important questions on The Starting Point - Competitive Position - ROA/RMS Chart
What you find to the lefts is an ROA/RMS chart, what will this allow you to do?
What will your position on the ROA/RMS chart help you to understand?
What is the ROA/RMS chart also called?
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According to the ROA/RMS chart, what are the next steps for the companies that find themselves in different positions of the chart?
- In-band leaders: Invest in marketshare growth
- In-band followers: Keep up, or innovate
- Overperformers: Invest in differentiator
- Below-band leaders/Distant or below-band followers: lower costs
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