The Starting Point - Competitive Position - ROA/RMS Chart

4 important questions on The Starting Point - Competitive Position - ROA/RMS Chart

What you find to the lefts is an ROA/RMS chart, what will this allow you to do?

It helps you narrow down your options for performance improvement by comparing your RMS/ROA to that of your competition.

What will your position on the ROA/RMS chart  help you to understand?

The position helps you understand the full potential of a company by showing opportunities and constraints.

What is the ROA/RMS chart also called?

A Map of the Marketplace.
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According to the ROA/RMS chart, what are the next steps for the companies that find themselves in different positions of the chart?

  1. In-band leaders: Invest in marketshare growth
  2. In-band followers: Keep up, or innovate
  3. Overperformers: Invest in differentiator
  4. Below-band leaders/Distant or below-band followers: lower costs

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