The Starting Point - Gauge Complexity - Lecturers Slide

4 important questions on The Starting Point - Gauge Complexity - Lecturers Slide

Complexity found in customer segmentation, what does this lead to?

Inhibiting costs, such as having a multitude of service channels.

In order to make complexity less complex, what is required?

A balance between focus and diversity is required (80/20 rule - 20% effort will give 80% profits).

Why is the complexity test a necessary counterbalance to tools such as customer segmentation?

The segmentation trap! Because companies tend to divide their customer base into fine subcategories and tailer offerings to each segment.
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What is essential when gauging your companies' complexity?

Leverage core competencies without unnecessarily increasing costs.

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