Porter, 2008 - Analysing the Industry - Implications for Strategy

4 important questions on Porter, 2008 - Analysing the Industry - Implications for Strategy

What is the starting point for developing a strategy?

Understanding the forces that shape industry competition.

What will the forces reveal which is helpful for the strategy? List the 2 things

  1. They reveal the most significant aspects of the competitive environment
  2. Provide a baseline for sizing up a company's strengths and weaknesses

What are the 2 most important implications for strategy?

  • Strategy as shaping the industry structure
    • Redividing profitability towards incumbents aims to increase the share of profits to industry competitors ( not suppliers, buyers, substitutes or new entrants)
  • Expanding the profit pool
    • Increasing the overall pool of economic value generated by the industry in which rivals, buyers and suppliers can all share.
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What are 2 examples of expanding the profit pool, where the focus is to lower costs or increase revenues?

  1. Lowering collective costs through coordination with suppliers
  2. Increasing quality by setting industry standards, increasing price

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