Lee, Georgallis & Struben, 2022 - Matrix of Different Kinds of Markets - Incremental
4 important questions on Lee, Georgallis & Struben, 2022 - Matrix of Different Kinds of Markets - Incremental
What does the market look like in Q1?
Although these markets already exist, and thus have existing infrastructures and solutions, what is the but?
As these markets are existing they are easy to enter but what problems do entrepreneurs face here? List the 3
- Face competition with incumbents
- existing offerings
- use market power to outcompete entrepreneurs
- Limited growth/market share
- No or few collective action problems
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Why are there no collective action problems in this market?
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