Bhattacharya & Polman, 2017 - Make sustainability a priority of the board

3 important questions on Bhattacharya & Polman, 2017 - Make sustainability a priority of the board

What is the problem in terms of "Making sustainability a priority for the board."? List the 5 problems.

  1. Lack of expertise the board.
  2. Difficult to link sustainability to performance which is the main thing that advisory boards are looking at.
  3. Short-term orientation.
  4. Boards should focus on shareholder values.
  5. Competing priorities.

What is considered key to building a sustainable business when it comes to the board?

Managing board expectations about what the company is going to deliver.

What are the 4 things that companies should do to ensure making sustainability a priority to the board?

  1. Educate the board to focus on long-term.
  2. Appoint new board members that have sustainability expertise.
  3. Explicitly integrate sustainability into board duties.
  4. Have an external advisory board that may be from NGO's which are knowledgeable in terms of sustainability.

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