Bhattacharya & Polman, 2017 - Redefine the competitive space by collaborating

4 important questions on Bhattacharya & Polman, 2017 - Redefine the competitive space by collaborating

List 3 hurdles that are associated with collaborating with competition.

  1. Have different cultures and sustainability goals.
  2. Have difficulty trusting one another.
  3. Fear of losing intellectual property.

Different possibilities to overcome the hurdles are listed, discuss the 2 mentioned.

  1. Companies need to put sustainability in the precompetitive space, which will be doable if companies embrace the philosophy to create value for all stakeholders.
  2. Companies need "neutralisers" to break the ice and foster conversation.

Who can be potential "neutralisers"?

The government, an NGO, an academic institution or a trade association.
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Deforestation results in greenhouse gas emissions, What did Unilever, P&G, Nestle, Coca-Cola and PepsiCo agree on to combat this and when? And what was it a basis of?

A common agenda in 2010. Governments formed the Tropical Forest Alliance 2020 in 2012. This Alliance led to the New York Declaration on Forests.

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