Bhattacharya & Polman, 2017 - Sustainability is more than just a change initiative

6 important questions on Bhattacharya & Polman, 2017 - Sustainability is more than just a change initiative

What do the authors argue when it comes to the first challenge being: Sustainability is more than just a change initiative?

Sustainability is more than just a change management initiative. Because sustainability is about people, planet and profits. It involves creating value for all stakeholders and profits are a consequence of such value creation.

For the implementation of a sustainable business model, with whom should the executives engage?

With the entire organisation and external stakeholders.

Which external reference point is key to thinking about sustainability and a sustainable business model?

"where the world is headed" (outside in perspective)
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How do the authors argue that a sustainable business model is more than a strategic initiative?

It also has to do with the philosophy of the business and requires rethinking of the purpose of the business.

As part of the strategic review, what is the role of the CEO?

It cannot be delegated, employees do have a role but the CEO has to lead the challenge.

What did the applying of Unilever, of this strategy give birth to?

Unilever Sustainable Living Plan.

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