Bhattacharya & Polman, 2017 - Gain buy-in from the "undecideds

5 important questions on Bhattacharya & Polman, 2017 - Gain buy-in from the "undecideds

How can you buy-in the "undecideds"?

Tap into both employees' hearts and brains.

The middle layer of the company is considered to undecideds, who are not this?

Senior leadership and young recruits.

What is the biggest barrier that organisations should surmount?

Fear of the unknown.
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What could you do to get the "undecideds" on board?

Make it easy for them.

How do you make it easy for the "undecideds" so they will come on board?

Establish easy targets and measurements using their language.

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