Griskevicius et al, 2012 - Pre-dispositions - Social imitation
5 important questions on Griskevicius et al, 2012 - Pre-dispositions - Social imitation
What does the pre-disposition of Social imitation mean?
Why do people, from an evolutionary bases, partake in social imitation?
- Substantial costs of learning in early environments (poisonous berries).
- Following others including leaders, increases survival chances.
Who are people more likely to copy?
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
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How to use this Social imitation to link it to strategies that will make people behave more sustainable?
- Depict high prevalence (frequency) of desired behavior - emphasise what others do; emphasise how many people do it (don't say: a lot of people do not recycle because then people tend to imitate that, e.g. 100.000 people carpool also not percentages).
- Use social approval - publicise green behaviour of similar- or high-status others.
What are the principles of Social Imitation?
- Mimicry
- Cultural evolution
- Social norms
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
